Getting found is only the beginning.

We review the public information a visitor may rely on to decide whether to visit your business and what to do next. That includes your website, relevant PDFs or menus, booking and buying paths, key outside listings, and business information published for search systems.

We also test selected visitor questions with ChatGPT to see whether your own published information supports a clear, dependable answer. This is not an AI ranking test.

A practical report that shows:

• What visitors can and can't clearly learn about your business
• Whether important actions like reserving, buying, joining or inquiring work
• Whether your key business details are current and consistent across sources
• Which issues to address first and why they matter

You'll receive a clear summary of the most important findings, supporting evidence, a prioritized action plan and smaller quick fixes you can tackle yourself or hand to whoever manages your website.

Your web developer may keep your site running smoothly, but that doesn't necessarily mean visitors can find the answers they need or complete the actions they want to take.

Over time, policies change, information becomes outdated, links break and inconsistencies develop across your website and outside sources. The Freshness & Authority Check identifies these issues, explains how they may affect visitor decisions and provides specific fixes you can hand directly to your developer.

Absolutely. Many of the most useful findings have nothing to do with design.

A site can look polished while different pages give different rules, an outside listing shows the wrong hours, an old page is still live, or a visitor can reach a booking, purchase or inquiry path that doesn’t work as expected.

No. SEO audits typically focus on rankings, keywords, indexing, technical search performance and site structure.

The Freshness & Authority Check looks at what happens when visitors find your business. Are missing details leaving you out of consideration? Is friction preventing visitors from booking, buying or inquiring? Could outdated or conflicting information make it harder for search engines and AI to recommend you?

We don't assign AI visibility scores or track AI rankings.

Not definitively. AI recommendations can vary depending on the question, context, location and timing.

We test selected visitor questions in ChatGPT to see whether your business appears and whether its published information supports accurate, useful answers. We identify gaps that could make your business harder to recommend, but we don't measure AI rankings or guarantee recommendations.

No. We assess your business using publicly available information, just as a potential visitor would. No website logins, Google account access or booking-system credentials are required.

No. Groundswell identifies what needs attention, explains why it matters and provides specific, prioritized recommendations.

You can make the fixes yourself or hand the report directly to your web developer, marketing team or whoever manages your website. No guesswork about what needs to change or where to start.