Privacy Policy
Effective Date: November 1, 2026
Groundswell Insights, LLC ("Groundswell," "we," "us" or "our") respects your privacy and is committed to handling personal information responsibly.
This Privacy Policy explains how we collect, use, disclose and protect information when you visit our website, request sample reports, purchase our products or otherwise interact with Groundswell Insights.
Groundswell Insights, LLC is a Virginia limited liability company.
For questions about this policy or your personal information, contact hello@groundswellinsights.com.
1. Information We Collect
The information we collect depends on how you interact with Groundswell.
Information you provide
This may include:
- Your first and last name.
- Your business email address.
- Your business or organization name.
- Your website address and information submitted when purchasing an assessment.
- The sample reports or services you request.
- Information you provide through contact forms, inquiries or correspondence.
- Details necessary to fulfill purchases, deliver reports and maintain customer records.
Payment information
When online purchasing is available, payments will be processed through Stripe. Groundswell may receive payment confirmations, transaction identifiers, billing details and information necessary to administer purchases. We will not directly store full payment card numbers.
Website and technical information
Our website hosting provider and related services may process technical information such as IP addresses, browser and device details, page requests and server logs to operate, maintain and secure the website.
We may use website analytics to understand aggregate activity, including page visits, traffic sources, device types and approximate visitor locations.
2. How We Use Information
We use personal information to:
- Respond to inquiries and communicate with prospective customers.
- Fulfill requests for complimentary sample reports.
- Process purchases and deliver Freshness & Authority Checks and other products.
- Provide customer support and respond to questions or feedback.
- Maintain appropriate records of requests, transactions and communications.
- Understand interest in our services and improve our products and website.
- Conduct relevant business-development follow-up and communicate about Groundswell products and services.
- Maintain website functionality, prevent misuse and protect our business.
- Meet applicable legal, financial and recordkeeping obligations.
We aim to collect only the information reasonably necessary for these purposes.
3. Sample Report Requests and Business Follow-Up
When our sample-report request service is active, we will collect the contact information you submit and record which reports you request.
We use this information to send your selected reports, respond to questions, understand your business interests and provide relevant follow-up.
We may also contact you about current or future Groundswell Insights products and services that may be relevant to your business or organization.
Requesting sample reports does not obligate you to purchase a product or service.
You may opt out of promotional communications at any time using the instructions provided in our emails or by contacting hello@groundswellinsights.com.
We honor applicable email marketing opt-out requirements. Opting out of promotional communications does not prevent us from sending communications necessary to fulfill an existing request or purchase.
4. Email Delivery and Contact Management
Groundswell Insights collects sample requests through its website. Contact details, sample selections, source information and marketing consent records are stored with appropriate security safeguards.
Requested sample reports are provided through website downloads and, once activated, transactional emails.
Visitors who affirmatively opt in may receive occasional Groundswell Insights product updates and offers by email. We may use a third-party email marketing provider to manage those communications and unsubscribes. We do not automatically add visitors who decline marketing consent to a marketing list.
Groundswell Insights does not currently operate a recurring newsletter. Marketing emails, when sent, may include product updates and relevant offers.
We do not sell or provide our contact lists to third-party advertisers.
We provide a way to opt out of promotional emails, including emails about future Groundswell offerings.
5. How We Share Information
We may share personal information with service providers that help operate Groundswell Insights.
These may include:
- Website hosting, analytics and infrastructure providers.
- Email marketing providers, when used, to deliver opted-in marketing communications and manage unsubscribes.
- Stripe, when connected for payment processing.
- Database, file-storage and email-delivery providers used to fulfill requests and deliver products.
- Professional, technical and administrative service providers supporting our operations.
Information is shared as reasonably necessary for these purposes, subject to applicable agreements and legal requirements.
We do not sell personal information or provide contact lists to third-party advertisers.
We may disclose information when required by law, to protect our rights or safety, to respond to lawful requests, or as part of a legitimate business transfer, subject to applicable law.
6. Website Analytics, Cookies and Browser Storage
We may use website analytics to understand overall website traffic and how visitors find and use our site.
Analytics tools may collect or process information such as page visits, referring websites, device types, browser information and approximate visitor locations.
Our website and service providers may use cookies, temporary browser storage or similar technologies for necessary functionality, security or analytics, depending on the services in use.
For example, a legacy Snapshot form may temporarily retain an email address within the browser session to display it on a confirmation page.
We do not currently use Google Analytics, Meta Pixel, Google Ads remarketing or similar third-party advertising trackers.
If we introduce additional tracking technologies in the future, we will update this policy and provide any notices or choices required by applicable law.
7. Data Retention
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this policy, including responding to inquiries, delivering reports, maintaining business records, honoring opt-out requests and complying with legal obligations.
Different types of information may be retained for different periods according to their purpose.
When information is no longer reasonably needed, we take appropriate steps to delete or de-identify it, subject to technical limitations and applicable legal requirements.
We may retain limited information necessary to honor unsubscribe requests, resolve disputes, prevent misuse or meet financial and legal recordkeeping obligations.
8. Data Security
We use reasonable administrative, technical and organizational safeguards appropriate to the nature of the information we collect and maintain.
We also rely on third-party providers for services such as website hosting, email communications and payment processing.
No website, electronic transmission or data-storage system can be guaranteed completely secure.
If you believe information provided to Groundswell has been compromised, please contact hello@groundswellinsights.com.
9. Your Privacy Choices and Requests
You may contact us to request access to, correction of or deletion of personal information we maintain about you.
You may also request that we stop sending promotional or business-development communications.
To submit a request, email:
We may need to verify your identity before responding to certain requests.
We will review and respond in accordance with applicable law. Certain information may need to be retained for legitimate business purposes, legal compliance or other applicable exceptions.
10. Information Used in Assessments
Groundswell's Freshness & Authority Checks and related products generally examine publicly available information about tourism businesses and destinations.
Reports may include business names, publicly available contact details, website content, links and observations about visitor-facing information.
We may also receive information directly from customers to administer purchases or complete assessments.
We treat nonpublic customer information and purchased reports as confidential, subject to our Terms of Service and applicable exceptions.
We may use generalized, non-identifying research findings for educational materials, product development and marketing. We will not identify paying customers, publish identifiable report excerpts or use customer logos without permission.
11. Third-Party Websites and Services
Our website and reports may contain links to websites and services operated by third parties.
These services have their own privacy policies and practices. Groundswell does not control how unrelated third-party websites collect or use personal information.
We encourage you to review their privacy policies when visiting their websites.
12. Children's Privacy
Our website and services are intended for business professionals and adults, not children under 13.
We do not knowingly collect personal information directly from children under 13.
If you believe a child under 13 has provided personal information to us, contact hello@groundswellinsights.com so we can review and address the matter.
13. Visitors Outside the United States
Groundswell Insights is based in the United States and primarily serves U.S. tourism businesses and destination organizations.
If you access our website or services from another country, information may be processed or stored in the United States or other locations where our service providers operate.
Applicable privacy protections may differ from those in your country. We will address additional privacy requirements where they apply to our activities.
14. Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes in our products, services, technology, vendors or legal requirements.
When we make changes, we will revise the effective date displayed at the top of this page.
We will provide additional notice of material changes when appropriate or legally required.
15. Contact Us
For questions about this Privacy Policy, requests concerning personal information or email communication preferences, contact:
Groundswell Insights, LLC
113 W. Washington Street PO Box 552 Middleburg, VA 20117-9998