Your website should do more than inspire.

The Check evaluates whether visitors can find accurate, useful information and take the next steps to plan a trip. We review destination website content, tourism business listings, links, itineraries and key planning questions, identifying missing details, conflicting information and dead ends that could cause visitors to look elsewhere.

Traditional website and SEO audits focus on technical performance, search rankings and optimization. The Destination Check focuses on the visitor experience: whether people can find reliable information, compare options and plan a trip without hitting obstacles. It identifies gaps that could cost your destination visitors and local businesses potential customers, with clear recommendations for what to fix.

Yes, but not as full business assessments. We review tourism listings for accuracy, completeness and working links, and check whether visitors can find the details they need to compare options and plan a visit. We also identify potential gaps in business coverage that may leave local businesses out of consideration.

You'll receive a report highlighting the most significant gaps affecting visitor planning, with specific examples of what isn't working and why it matters. A prioritized action plan shows your team what to fix first, how to address each issue and where improvements could make the greatest difference for visitors and local businesses.

Very little. Groundswell handles the assessment using publicly available information, so there's no need to gather documents, prepare reports or provide access to your accounts. Your team can review the findings and decide which recommendations to prioritize based on your resources and goals.

Not definitively. ChatGPT and other AI platforms can give different answers depending on the question, location, timing and context. We test selected visitor questions to see whether AI can find and use reliable information about your destination, identifying gaps that may affect how it's represented. We don't promise rankings, mentions or recommendations.

No. The Destination Check reviews publicly available information and visitor-facing planning paths. We don't need access to your website's backend, analytics, search accounts or booking systems. The assessment is conducted independently, without disrupting your website or requiring technical support from your team.

No. Groundswell identifies the problems, explains why they matter and provides specific, prioritized recommendations for addressing them. Your team, marketing partner or web developer can implement the changes, with clear guidance on what needs attention and how to improve the visitor experience.

Pricing depends on the size and complexity of your destination website and the scope of the assessment. Contact Groundswell to discuss your destination's needs and receive a quote. The Destination Check is a one-time assessment, with no subscription or ongoing commitment required.